Website Development
I build fast, responsive websites that clearly communicate your services, build trust with potential customers, and guide visitors toward making an inquiry.
Helping Service Businesses Build Trust, Improve Search Visibility, and Generate More Inquiries
I'm Chijioke Nwabasili, a conversion-focused web developer specializing in websites for cleaning and laundry businesses. I create fast, accessible, and user-focused websites that make it easier for service businesses to earn customer trust and turn more visitors into inquiries.
Based in Lagos, Nigeria • Available for freelance and full-time opportunities
How I improve how your website converts visitors
Whether you don't have a website yet or your current one isn't converting, I help you build or improve it so visitors can find your business, understand your offer, and take action.
Every website I build is guided by four core areas that help service businesses attract, engage, and convert more customers online.
Website Improvement
If your website isn't bringing in inquiries, I identify where users get confused or drop off, then improve the content, layout, and user journey to make taking the next step feel effortless.
UX & Conversion Optimization
I simplify navigation, strengthen calls-to-action, and remove unnecessary friction so visitors can quickly find what they need and feel confident contacting your business.
SEO Optimization
I improve your website's visibility by strengthening its technical SEO, improving page speed, and organizing content so both search engines and potential customers can easily understand your business.
Technologies I Work With
These are the core technologies I use to build fast, accessible, responsive, and conversion-focused websites.
HTML
CSS
JavaScript
Git
GitHub
Featured Projects
Projects focused on solving real business problems through clear structure, usability, and conversion-focused design.
Each project demonstrates how thoughtful UX, clear messaging, and strategic decision-making can improve the way businesses communicate with and convert their customers.
Foldora — Laundry Website Concept
Problem: Many laundry businesses rely on WhatsApp, referrals, or social media, but potential customers often search online before making contact. Without a professional website, businesses can lose trust and inquiries before a conversation even begins.
Key Improvements:
- Developed a conversion-focused website structure centered around customer trust.
- Designed a streamlined online pickup booking experience.
- Improved local SEO with location-focused content and semantic HTML.
- Created clear calls-to-action and transparent pricing to reduce hesitation.
Result: A modern laundry website concept designed to help service businesses build trust, improve search visibility, and generate more pickup inquiries.
Ilisabawn — Handmade Footwear Brand
Problem: The website looked visually polished but lacked the clarity needed to improve search visibility and guide potential customers toward making a purchase. Key information about the products, location, and intended audience wasn't immediately obvious.
Key Improvements:
- Strengthened local SEO by introducing location-specific content.
- Clarified the product offering with descriptive categories and styles.
- Improved messaging to better match customer search intent.
- Reworked calls-to-action to make ordering feel simpler and more action-oriented.
Result: A clearer, search-friendly website that better communicates the brand's products, improves user understanding, and creates a more intuitive path toward starting a custom order.
NurtureNest — Childcare Management Dashboard Prototype
Problem: Managing childcare information through scattered spreadsheets and disconnected tools makes it difficult for staff to quickly track important data and daily activities.
Key Improvements:
- Designed a clean dashboard layout focused on readability and quick access to information
- Organized complex data into structured visual sections
- Improved usability through clearer hierarchy and navigation patterns
Result: A more intuitive dashboard concept that simplifies how childcare staff view, manage, and interact with operational data.
About Me
Making websites easier to understand, navigate, and act on.
Most business websites don't have a traffic problem, they have a communication problem. Visitors land on the site but leave because it's unclear, cluttered, or hard to navigate. They don't know what to do next, so they do nothing.
I'm Chijioke Nwabasili, a conversion-focused web developer specializing in websites for cleaning and laundry businesses while helping service businesses build fast, accessible websites that communicate clearly and guide visitors toward taking action.
Before writing code, I focus on understanding how people use a website, what information they need, and what might prevent them from taking the next step. That thinking shapes every design and development decision I make.
Using HTML, CSS, and JavaScript, I build websites that prioritize accessibility, performance, usability, and maintainable code, ensuring they work well for both users and search engines.
View Resume
Experience
Helping service businesses communicate clearly, improve user experience, and turn more visitors into inquiries.
- Design and develop fast, responsive websites that help service businesses communicate their services clearly and encourage customer inquiries.
- Apply accessibility, performance, semantic HTML, and SEO best practices to improve both user experience and search visibility.
- Translate business goals into intuitive user journeys, clear content structures, and conversion-focused website experiences.
Your website shouldn't confuse visitors. It should convert them.
If your website isn't generating the inquiries you expect, clearer messaging, better structure, and a stronger user experience can make the difference.
Get in Touch
Whether you're planning a new website or improving an existing one, I'd be happy to learn about your goals and discuss how I can help.
Reach Out to Me
Where I'm Based
Lagos, Nigeria · Available for remote collaborations